"In life's dance, value the embrace of family, the joy in work, moments of respite, the company of vibrant thinkers, and the honour of guiding others."
Zhagum Arshad
Greetings, I’m Zhagum Arshad
From entrepreneurial beginnings in Birmingham to purpose led projects in Pakistan, my journey is a tale of empowering and uplifting others. Drawing from the deep wells of Islamic values, my endeavours aim to forge paths for individuals to acquire new skills and live purposefully.
My Personal Attributes
I lead with empathy, a resourceful mindset, and a steadfast drive, tirelessly working towards sustainable progress within communities.
My Expertise
Business Development
Creating value through the ideation, establishment, and growth of enterprises to meet the evolving needs of communities.
DTC Ecommerce
Pioneering Direct-to-Consumer channels that connect products and individuals without the need for intermediaries.
Bootstrapping
Driving ventures from concept to reality through self-sustaining strategies that minimise external funding.
My Values
These core values are the compass guiding my actions and initiatives:
Generosity
(Sadaqah)
Compassion
(Rahma)
Excellence
(Ihsan)
Honesty
(Siddiq)
Brotherhood/Sisterhood
(Ukhuwwah)
Companies Founded
Years of Experience
Countries of Operation
Team Members
Sales to Date
Brands I've Nurtured
My experience has fostered the growth of diverse brands, each bearing the promise of positive global impact.
My Professional Journey
A glimpse into the ventures I've led:
Loft25 Group
Chief Executive Officer
Innovating and launching distinct e-commerce brands with a global reach.
2008
Ready Steady Bed
Founder
Pioneering design led children’s soft furniture in the UK, blending creativity with sustainability.
2011
Gardenista
Founder
Leading the change in eco-friendly outdoor cushions and furniture across Europe.
2013
Jardine
Founder
Manufacturing premium outdoor cushions and products with a commitment to community and quality.
2016
Game Over
Founder
Revolutionising gaming comfort with console seating designed by gamers, for gamers.
2019
Loft25 Foundation
Managing Trustee
Steering charitable initiatives focused on education, empowerment, and sustainable innovation within communities.
2020
Zonky
Founder
Fostering imaginative play among children as a leading play sofa brand in the UK and now in Europe.
2021
Cloud Surge
Co-Founder
Bridging digital transformation in the UK with remote global talent, encouraging innovation and growth.
2022
TriVA
Founder
Leading the way in virtual assistance within Pakistan, we empower businesses through an innovative pod system that ensures smooth global connectivity and
impactful project outcomes.